Scheduling social media posts is something that surprisingly, many people do not know about. In my interactions, really the only people who have discovered how helpful this great tool can be are personal assistants who need it to save time and get more work done in less hours. Scheduling social media posts can help personal assistants and their clients, but it can be especially helpful for authors. Several authors I have encountered have an established author brand with a few select keywords that represent who they feel they are, and a little bit of what their books are about. Social media scheduling, can help represent those keywords equally on several social media platforms, in addition to saving an author time so they have more time to focus on writing, promotion, and their day to day activities. Scheduling their social media accounts can also help authors focus on posting to all their social media accounts instead of just one at a time, widening the scope of their online presence.
One of the many ways scheduling posts to your social media networks, as an author can be beneficial is how equally an author’s brand can be represented on each of their social media networks. It becomes so much simpler to ensure that the content an author shares relates to each of their keywords on their many social networks when they can see all the scheduled posts. Several social media scheduling programs allow you to do this, along with seeing some of their past posts. Being able to see past posts is great for an author who is scheduling their social media because they can make sure they aren’t just posting content related to one or two keywords. Seeing past and future posts can help an author schedule posts related to all their keywords. Sharing content related to all their keywords means an author’s brand will be stronger, because the content posted on both the author’s blog and social media networks is similar in topic. When a reader is looking specifically for an author’s social media networks after viewing the author’s blog, it will be easier for the reader to pick out which networks belong to the author they are searching if the post content is similar in topics. Strengthening an author brand and ensuring each social media network has content that equally represents an author’s keywords is not the only way social media scheduling can help an author. The time that social media scheduling can save an author is priceless.
Another great way that scheduling posts to their social media networks can help an author is all the time that it can save them. As a personal assistant to several authors, myself, I do a lot of social media scheduling. I have had more than one client let me know with how happy they are that I take care of their social media scheduling since it gives them so much more time to focus on writing more books. Scheduling four posts a day to three of an author’s social media networks usually takes a personal assistant just a few hours. In the long run those few hours save an author so many more since they do not have to worry about going on their social media networks and posting those 4 times a day. It is suggested to log on and interact with other users for about twenty minutes a day, just to make sure that they do not seem like a robot. That leaves the rest of the day for an author to write, promote, or take care of any other necessary tasks that need to happen. The time that an author can save by scheduling posts to their social media networks is priceless, but it is just one of several ways it can help an author. Scheduling posts to their social media networks can also help an author by guaranteeing they can stay active on several social media networks instead of just one.
The third huge way that scheduling posts to an author’s social media networks can help them is the way that it allows them to schedule one post to several networks. Having posts on all those networks prevents an author from having a huge social media presence on one account while the others get neglected and sit stagnant for days. This means an author can be active on more than one social network each day without having to set aside the time to log on and share, like and post things manually. Being able to be active on several social media networks in a day is huge for an author, this can help them reach many more potential readers than they normally would and help them save time so they have more time to write.
In all, there are several ways that scheduling posts to their social media networks can help an author, but it can be even more helpful for an author to hire a personal assistant to do it. Having someone schedule an author’s social media can help an author make sure that their branding keywords are represented equally on all their social media networks along with saving them a lot of time. Saving time can help an author free up more time to write future books and worry about promoting their current ones. In addition to equally representing keywords and saving time, scheduling posts to social media networks can help author because it allows them to focus on posting content on all their social media networks instead of having a huge presence on one and neglecting all the others. While it is possible for an author to set aside the time to do this themselves, it may be easier for an author to hire a personal assistant to worry about social media scheduling.